Creating Content: Fun Video Promotion

My teens, Mini Moes #1 and 2, both found this video in their social media feeds the past Sunday. Even though it makes me sad to see it now (why, oh why does EVERY team I root for lose the Superbowl each and every year???) It’s still a really clever idea:

An concept like this one could lend itself to all kinds of possibilities. Libraries could celebrate major teams and big events, as the Georgia Aquarium does here (though if you live in the Western New York area, those types of events have been pretty scarce for oh, say, the last decade…or two…) or to celebrate smaller ones, like high school or college teams who have big games, favorite rivalries, or season openers. Non-sports local events and groups could also be celebrated, such as an annual town festival or a local historical society. This would be a great idea to get teens involved too–have your youth group and/or junior friends members come up with the concept, act in, and produce the film. A library could also team up with the group or team it is supporting to create the video–have members do cameos! When gearing up for a rivalry game, how about a friendly competition with the library that serves the rival’s city or town? Each can produce their own video, promote it on their Facebook pages, and go head to head in a contest for the most “likes”!

Another idea combining videos and teens is to use a project like this to promote your own library, rather than an outside organization or team. In New York, for example, Summer Reading at New York Libraries and the Collaborative Summer Reading Program sponsor a Teen Video Challenge every year, and videos like this one might give teens inspiration for how to create their own winning entry.


Here is a link to the Teen Video Challenge page for 2017. Alternatively, creating library videos with teens would be a great programming idea during YALSA’s annual Teen Tech Week. A video project would also be a great idea for an outreach program to local schools–children’s or teen librarians could collaborate with classrooms and school media centers to make videos promoting their school, library, hometown–or all three.

Enlisting teens for projects like this can also have an added benefit for librarians and library workers who may not be as comfortable or proficient with video production, social media video sharing, and/or uploading media to the internet–tech savvy teens have much to teach older generations, as blog posts like this one can attest. If the employees at your library are lacking in the technical competencies area of the three-part (the other two being affective and cognitive competencies) conceptual framework for social media literacy discussed by Vanwynsberghe et al. (Vanwynsberghe et al., 2015), this would be one  inexpensive and (hopefully) fairly painless way to start to remedy that.

So, how about you? Does the Georgia Aquarium’s video give you any ideas about content you can generate for your library? Have you tried creating and uploading your own videos as part of your social media strategy? If so, how did it go? Any suggestions or words of wisdom for the rest of us?


Vanwynsberghe, H., Vanderlinde, R., Georges, A., &  Verdegem, P. (2015). The librarian 2.0: Identifying a typology of librarians’ social media literacy. Journal of Librarianship and Information Science, 47(4), 283-293. doi:10.1177/0961000613520027


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